NEW YORK, February 2013—Delta Children, the world's largest manufacturer of nursery furniture led by Co-President Joseph Shamie and K.I.D.S. (Kids in Distressed Situations), led by Chris Blake, will donate 200 new cribs—valued at $60,000—to Baby Buggy for distribution in Los Angeles. Additionally Baby Buggy will donate 200 mattresses valued at $14,000. On February 7th, a Safe Sleep demonstration will be held at Children's Institute, Inc., a Baby Buggy site, where cribs and mattresses will be distributed to families in need.
This marks the start of a nationwide Safe Sleep campaign launched by Delta in partnership with K.I.D.S. The campaign aims to educate parents and caregivers of young children about safe sleeping conditions coupled with the generous donation of new cribs, which meet the latest safety standards.
"Delta Children was founded by my father, Louis Shamie. We are carrying on the tradition started by him to give and to give generously. These cribs will help less fortunate parents provide safe environments, while educating them on the importance of safe sleep," said Joseph Shamie.
"Delta Children is a company that places the highest emphasis on the safety of their cribs, furniture and baby gear. Working with Delta to create a national Safe Sleep campaign that goes beyond the safety of their products has been very exciting. More than giving safe products, this program will help create safe environments and instill safe habits. For our Los Angeles event, we have the utmost confidence in Baby Buggy to get these cribs to the families that need them most," said Chris Blake.
Baby Buggy, the non-profit organization founded by Jessica Seinfeld, is also dedicated to providing essential equipment, products, clothing, and educational services to America's families in need. "The safety and comfort of a reliable crib is extremely important to any parent with young children," said Jessica Seinfeld. "Delta's donation will help reassure thousands of parents in our network that their children are sleeping in the safest environment they can provide."
The donations will go to families in need of safe cribs in the Los Angeles area. K.I.D.S, will implement the distribution of the cribs on behalf of Delta and Baby Buggy.